Representation by Viridian Artists

Viridian Artists Inc. is an artist-owned, professionally operated gallery, located in New York City in the prestigious Chelsea region of Manhattan, home to some of New York’s finest and most highly respected art galleries. Viridian celebrated its 50th anniversary in 2018 and is one of the City’s original artist-owned galleries. It is widely regarded as an outstanding showcase for emerging and established artists from the continental USA and around the world, supporting a broad range of original and innovative work that meets the highest esthetic standards. Artists are reviewed and selected by peer review and if accepted, contribute a one time initiation fee and monthly maintenance fees to share the expenses of being represented by a gallery located in the mainstream of the New York Art World.

At Viridian we have a Director who curates exhibitions, both at the gallery and at other venues.  Unlike cooperative galleries, our artists don't need to sit at their own shows, write their own pr, create gallery listings or promotions, etc.  This is an important distinction because all of the exhibit related tasks are done for them, though Viridian Artists can help with gallery work if they want to reduce their dues a bit.  In addition, we hang group shows, update the website, listings and social media.  Peer review is an important aspect of our process, enlisting gallery artists to vote on applicants. We are excited to now be a part of Artspace, an online marketplace for contemporary art. Look for us there! In addition, Viridian Artists participated in the Superfine! NYC artfair which happened in the meatpacking district in May 2018 and in 2021 in the 14C artfair.

FULL REPRESENTATION

Viridian has a variety of ways in which we represent artists. Below is a description of the benefits of “full gallery representation.” The artists' commitment for full gallery representation is for 2 1/2 years, as they contribute to the financial support of the gallery through their dues.  Monthly dues are $300, but can be reduced to $260 a month, if an artist elects to do 4 “work hours” a month. Work Hour tasks don't necessarily need to be done at the gallery. They can be done online.

But, in addition, artists can apply as Affiliates, Alumni (if they previously in Viridian) or to our Young Artists program listed separately under “OPPORTUNITIES.” The category that best fits you is your decision, but whichever you decide to apply in, we look forward to seeing your art soon!

Full Viridian Representation includes:

* Three or four week solo shows in our elegant space.

* Artists not having a solo show for the season will have the opportunity to be in a group show in which they can exhibit 5-7 works, akin to a mini solo show.

* A professional gallery director to help plan and coordinate all aspects of the exhibition, including writing press releases, installing the show, as well as giving advice on what to include and maybe even doing a studio visit.

* Our exclusive “Solo Guide” which has been developed by Viridian but is currently being updated. This booklet details everything you need to know to mount your solo show including a week-by-week timetable for planning your exhibition.

* All exhibits are continue to be featured in a virtual gallery on our website since the pandemic began as well as being viewable in person at the gallery.

* Inclusion on our Website which features current exhibits and displays portfolios with images, statements and bios of all artists in the gallery, as well as a store. In addition to fine art, our artists create unique cards, jewelry and other affordable objects, all of which can be purchased online or in person.

* Participation in annual group shows at the gallery as well as exchange shows, national and international exhibitions. In the past we have exhibited in Tokyo, Japan; Lyons, France; and many US cities.

* One artwork by each artist in an ongoing exhibit on our Office Wall Gallery and several other works available to show collectors. We also keep available a binder of images, and other information on display for each artist.

* The gallery staff sends press releases and images weekly to an extensive digital mailing list of more than 2000 that includes private and corporate collectors, museums, galleries, curators, art consultants, critics and publications.

* A Resource file of printers, movers, caterers and publications with whom Viridian has an established relationship.

* Numerous opportunities to network & share ideas and concerns at bi-monthly gallery meetings which are on zoom (since many gallery artists live out of New YorkCity), gallery receptions and events such as poetry readings, drawing sessions, art performances and benefits such as Art in a Box that sponsors an art sale and exhibition for children at risk.

Viridian has a director and an assistant director, as well as an accountant and webmaster. There is no need to be in daily attendance at your show as our full time professional staff is there to handle day-to-day business, phone calls, greeting visitors, encouraging and completing sales in addition to advising artists and coordinating exhibitions. Weekly press mailings for each show are emailed to reviewers and publications as well as listings in the usual art guides as well as numerous online venues and listings.  We can offer our artists deep discounts for ads in ARTnews and other publications.

The application process is in two parts. The first stage is submission of the artist's website that the committee can view on line, which should include several digital images representative of the artist’s recent work, a biography and a current resume or curriculum vita.  Those without a website may submit digital images by email or snailmail a CD or printed photographs including the above information, directly to the gallery. (These will not be returned unless accompanied by a sase). If the applicant is approved for the first phase he/she will be requested to submit three to four actual works for further review.

Prize winners in our juried competitions will have special consideration.

Thank you for your interest in Viridian Artists Gallery.